There are AdWords terms and definitions that every marketer should know, whether they're using Google Advertising or not!
The basic terminology that Google uses in their AdWords Marketing Accounts is important to understand. What is a keyword matching type? What are impression? What keyword matching type should you use at what time?
Broad matching types will bring in a lot of traffic but it also means, that Google shows your ads whenever they think it is correct. Phrases narrow the target group down and make your ads show up whenever people search for a certain phrase that you integrated into your account. Exact match means, that people search for the exact term that you typed in. Less traffic but better targeting!
The video explains the different keyword matching types, defines what a keyword is and what impressions are. It also answers a VERY INTERESTING QUESTIONS FROM THE AUDIENCE!