Lower the cost per click and measure website conversions

Lower the cost per click and measure website conversions

A low cost per click affects your return on ad spend directly! Setting a low bid is just one way to lower your cost per click - and probably not the most successful! A good keyword quality score is more important than a low bid. The better your quality score, the lower your cost per click and the higher your return on ad spend. Of course only, if you have conversions on your website. Use Googles conversion tracking to monitor the number of conversions and the cost per conversion. This is an easy way to keep track of your advertisements performance. After all you want your website visitors to sign up or buy products on your website. Just having traffic is most likely not your websites goal. Check out the video and learn what variables are important for successful online marketing!...
61 Google SEO Ranking Factors – Get a better ranking on Google

61 Google SEO Ranking Factors – Get a better ranking on Google

This list of 61 Google SEO Ranking Factors is an overview of ranking factors that SEO experts think have an impact on your websites ranking on Google. The weight of each ranking factor is a well hidden secret. Some of the ranking factors weigh more others not so much. If you want to have a better ranking on Google this list might help you or your webmaster to figure out which SEO ranking factors might be worth working on. This list has 61 important ranking factors. It is not an official list from Google, but it has been created over months of research and is also based on interviews with SEO Experts.  Google has more than 200 Ranking factors! Want to know them all? 200+ Google Ranking Factors List Domain Age:  Matt Cutts from Google states that: “The difference between a domain that’s six months old verses one year old is really not that big at all”. In other words: Domain age is used to position your domains on Google but it has not a huge impact. Keyword in Top Level Domain: Having your keyword in the domain is a relevancy signal. It is not as important as it used to be, but Google still bold keywords that appear in a domain name. Keyword As First Word in Domain: Moz is a software service company that sells inbound marketing and marketing analytics software. Moz’s 2011 Search Engine Ranking Factors panelists agreed that a domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or...
Online Marketing Vocabulary everybody must know (Part 2/3)

Online Marketing Vocabulary everybody must know (Part 2/3)

There is Online Marketing Vocabulary everybody who wants to be successful online must know! What is a click? What is a click-through-rate? What is an average cost-per-click? A lot of people ask me: "how much does the click on Google for my products/services cost?" I understand that this is one of the most interesting question for somebody that doesn't advertise on Google yet. But it is definitely not the most important question! The cost per click evolves over time. If the advertiser does everything right and optimizes the account correctly, the CPC (cost per click) should decrease over time. Every keyword has a different cost per click. Every keyword / advertisement combination comes to a different cost per click. This question can't be answered... and it isn't very important after all. The way more important question to ask is:"how much money can I make with advertisements on Google?" Most of the business owners that haven't advertised online yet, think that search engine marketing (advertising on Google search) costs more money than it makes. THIS IS WRONG! All clients that I manage over a period of time have a positive return on ad spend - THEY MAKE MONEY WITH GOOGLE ADVERTISEMENTS! Understand Online Marketing! Learn some of the most important search engine marketing terms in this short video! More than 60% of the traffic on Googles search result page goes to the TOP 3 positions! If your website doesn't show up within the TOP 3 results, you need search engine optimization! Our Team put together this SEO-Ranking-Factor list for you. 200+ Google Ranking Factors that will help you to get a good...
AdWords Terms and definition everybody should know

AdWords Terms and definition everybody should know

There are AdWords terms and definitions that every marketer should know, whether they're using Google Advertising or not! The basic terminology that Google uses in their AdWords Marketing Accounts is important to understand. What is a keyword matching type? What are impression? What keyword matching type should you use at what time? Broad matching types will bring in a lot of traffic but it also means, that Google shows your ads whenever they think it is correct. Phrases narrow the target group down and make your ads show up whenever people search for a certain phrase that you integrated into your account. Exact match means, that people search for the exact term that you typed in. Less traffic but better targeting! The video explains the different keyword matching types, defines what a keyword is and what impressions are. It also answers a VERY INTERESTING QUESTIONS FROM THE AUDIENCE!...