The Secret of successful Google advertising makes the difference between wasting and making money!
In order to make money with Google advertisements, you must understand Googles advertising rules - and follow them. The better you interpret them and tweak your ads, keywords and landing pages, the better will your advertising results be.
Advertisements, user search terms, keywords and landing pages have to go together in order to get a high quality score and therefore a good position on Google Search.
In this video I point out the most important facts of successful Search Engine Marketing on Google.